» Integrated Marketing

Integrated Marketing - A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations and direct marketing work together as a unified force, rather than permitting each to work in isolation.
-wikipedia.org

You can gain an increase in impressions and ROI for your company and products by announcing your advertising message across various media platforms. Combining your print advertising purchases with online banners, video and other electronic offerings as a unified force, you engage in an integrated marketing campaign sure to produce prospects and buyers interested in you.

The Construction Equipment Group of publications and ForConstructionPros.com have aligned to provide a seamless, integrated marketing plan for your company.

One sales person will be your contact throughout the buying process and answer all of your online and print questions
Print frequency discounts apply to online purchases so your budget buys more
Specific online advertising programs such as Print Plus allow advertisers to receive special product showcase advertising at a very reduced rate

If you would like more information on how to combine both online and print purchases, please contact your current sales representative or Norine.Conroy@cygnusb2b.com